Dr. Reana Mulcahy, founder of Living With Aloha, is a visionary medical professional and life coach dedicated to guiding individuals towards a balanced, fulfilling life through the integration of mindfulness, self-compassion, and holistic wellness practices. With a foundation rooted in the Hawaiian values of “Aloha”—love, compassion, and connection—Reana empowers her clients to nurture their well-being, navigate life’s challenges with grace, and foster a harmonious relationship between mind, body, and spirit.
Project Goal: To craft a cohesive and vibrant brand that encapsulates Living With Aloha’s holistic and nurturing philosophy. By leveraging a thoughtful branding strategy, a serene and inspiring visual identity, and clear, resonant messaging, the branding positions Dr. Reana Mulcahy as a compassionate leader and trusted guide in holistic wellness and personal growth.
The Living With Aloha brand was thoughtfully designed to reflect the essence of Hawaiian values—love, compassion, and connection. Hand-drawn elements mirror the organic flow of nature and the serenity of island life, while soft, harmonious tones evoke a sense of calm and balance. The overall identity radiates warmth and authenticity, perfectly capturing the nurturing, mindful philosophy at the heart of Living With Aloha.